The challenge
Veloria’s twelve SDRs spent most of each morning researching accounts before they could send a single email. Every rep had their own spreadsheet, their own scoring rules, and their own idea of a good fit.
Pipeline depended on how many hours were left in the day, and the best reps were the ones burning out fastest.
The solution
The team described their process to Agento in two paragraphs, connected HubSpot and Gmail, and set approvals for every outbound email.
Within a week, a research agent was delivering a scored list of fifty accounts each morning, with a drafted intro for every lead above their ICP threshold. Reps review the drafts, edit where they want, and approve with one click.
The agent does the reading. Our reps do the talking. That split is the whole reason pipeline tripled.
Scoring rules now live in one place, so every rep works from the same definition of a good account.
The results
Three months later, qualified pipeline had tripled and reply rates were up 2.4 times. Reps spend their mornings in conversations instead of spreadsheets, and new hires ramp in days instead of weeks.
