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Nimbic

Nimbic turns one client brief into a full campaign in an afternoon

How Nimbic turns one client brief into a full campaign in an afternoon.

Nimbic

Results

More campaigns shipped

2.6×+160%

Time spent each week

10h 00m33m

Time per brief
74%
Clients served
1.8×
Revision rounds
61%

The challenge

Nimbic’s strategists were stuck rewriting the same campaign for every channel: a blog post, a newsletter, and a dozen social posts, each in a slightly different voice.

Growth meant hiring, and hiring good writers was slow. Every new client stretched the team a little thinner.

The solution

Each client now has a brand-voice agent trained on their approved past work in Notion and Google Drive. A single brief produces the full campaign, ready for a strategist to polish.

We stopped writing first drafts. Our strategists edit, sharpen, and push back, which is the work they were hired for.

Every draft cites the past pieces it learned from, so strategists can see why the agent chose a phrase.

The results

Nimbic shipped 2.6 times more campaigns and cut revision rounds by 61%. The agency took on eight new clients without adding headcount.

Before and after

The same week of work, side by side

Before Agento

Every asset written from scratch

  1. Research audience and competitors3h 00m
  2. Draft blog post2h 30m
  3. Write newsletter1h 30m
  4. Social posts for 3 channels1h 45m
  5. Compile performance report1h 15m

Total~ 10h 00m

With Agento

One brief, every asset drafted

  1. Agent researches the audience10m
  2. Drafts the blog post9m
  3. Writes the newsletter5m
  4. Adapts posts per channel6m
  5. Builds the weekly report3m

Total~ 33m

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